Jeannine Ralston Consulting, Inc.
Experience
Professional
Information
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Experienced CIO
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Substantial depth of knowledge and passion for:
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Store Systems: POS, workforce management, performance management
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Customer Marketing Systems: Executive leadership over loyalty program implementations, database builds for direct / email campaigns, and reporting
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Strategic roadmaps to integrate enabling technologies and improve business processes
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Facilitate the process of business requirements gathering
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Creation of vendor request for proposal, lead the selection process, and negotiate pricing
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Timeframe with phased approach for deliverables
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Initiation of program startup / ongoing support
Strategic Business Management Consulting (2007 - present)
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The Vitamin Shoppe:
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Manage the restructuring and relaunch of the Loyalty Program
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Sally Beauty:
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Manage the development and implementation of a new Loyalty Program
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Pier 1:
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Facilitated the process for numerous RFPs
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Customer Marketing: campaign management, loyalty, customer datawarehouse
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ecommerce fulfillment center creation
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POS hardware / software RFP and implementation
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Workforce management
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ascena: Justice, dressbarn, maurices
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Senior Advisor for Customer Marketing database for campaigns and reporting implementation, mobile store strategy across multiple brands
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Hibbett Sports:
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Store System strategy
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Nike:
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Vendor selection
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Big Lots:
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Customer Marketing requirements, RFP, vendor selection for campaign and offer management / customer analytics
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Express:
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Overall strategy and guidance for the implementation of store systems (POS and workforce management)
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Epilepsy Foundation of Central Ohio:
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Interim Executive Director, strategic direction for revamping the management model
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The Ohio State University:
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Assistance with strategic direction of the Real Estate department of the Fisher School of Business
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Skilken:
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Strategic and marketing planning assistance for various business lines
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Limited Brands: prior to 2007
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Vice President Insight Customer Marketing: led major initiative to select and implement Campaign Management tools for Customer Marketing Organization
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Vice President Application Development: all aspects of retail application implementation and support
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Vice President Store Systems: implemented systems to drive top line store sales growth profitability by providing customers with a consistent, high quality in-store experience
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Brands supported over the years included:
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Abercrombie & Fitch, Bath & Body Works, Cacique, Lane Bryant, Lerner, Limited Stores, Limited Too, Structure, Victoria's Secret, White Barn Candle
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CIO Limited Stores
Work
Experience